You can participate in person or virtually in the program of activities for this edition, and learn more about the characteristics of the wines and spirits from Galicia
04:00 pm – Masterclass. Grape variety «Treixadura» and «Albariño» in the D.O. Ribeiro and Rías Baixas (online – streaming)..
Speaker: Ferran Centelles.
Collaborator of elBulliFoundation, he wrote the Bullipedia and as a «winewriter» he is also the author of several works such as «What came with this duck?» or «The 10,075 questions he always wanted to ask about wine.»
Jancis Robinson’s taster and editor for Spain and other countries, who, according to Decanter magazine, is the “most respected journalist and wine critic in the world”. Also, he is an OutlookWine professor.
He has received the National Gastronomy Award in 2011, the Award for the best Sommelier in Spain in 2006 from Ruinart and the Award from the Catalan Academy of Gastronomy for the best Sommelier in 2013. He is currently the National Chair for Spain at the Decanter World Wine Awards ( DWWA) and Chairman of the Sommelier Jury at the Taste Institute (ITQI).
04:00 pm – Masterclass. Grape variety «Mencía» in the D.O. Monterrei, Ribeira Sacra and Valdeorras (online – streaming).
Speaker: Sarah Jane Evans. Master of Wine.
Master of Wine, Sarah Jane Evans is an award-winning wine writer and journalist, Co-Chairman of the Decanter World Wine Awards, and a former Chairman of the IMW (2014-16). Winner of the Robert Mondavi Winery Award for the highest overall marks in the Theory exam. As a writer and consultant one of her special interests is Spain and Sherry.
She is a certified Sherry educator. Her books on Spain include ‘Seville’, and ‘The Wines of Northern Spain’. She is currently writing ‘The Wines of Central and Southern Spain’. Her other interests include the wines of South and North America; Greece; and the great fortified and sweet wines of the world. She studied Classics, and Social & Political Sciences at Cambridge University. She began her career in book publishing, and today is a Trustee of the André Simon Book Award, and a Series Editor of the Classic Wine Library.
She spent a decade as Associate Editor of the BBC’s Good Food magazine, and has a strong interest in taste and flavour, and in encouraging consumers to build their own confidence in tasting. She’s a Founder Member of the Academy of Chocolate and the author of ‘Chocolate Unwrapped’. Freeman of the City of London.
04:00 pm – Masterclass. Grape variety «Godello» in the D.O. Monterrei and Valdeorras (online – streaming).
Speaker: Jorge Navascués.
One of the great «producers» of wine in Spain (possibly in a Top 5 if there is one). At present, he is a winemaker in Contino, which belongs to the Compañía Vitivinícola del Norte de España group, which has created the first Chateaux in Spain in La Rioja and has recently acquired a winery in Valdeorras.
He has extensive experience in the world of wine that begins in his home, hand in hand with his parents, winemakers by profession. In addition, to date he has been a consultant winemaker in various projects in areas such as Cariñena, Calatayud, Navarra, Somontano and various areas of Vinos de la Tierra.
09:00 am to 02:00 pm – Workshop: the TIC as a management and marketing skill: INSTAGRAM
Organizer: EVEGA Viticulture and Enology Institution of Galicia.
By: María Porto Corujo. Advertising and Public Relations Degree. Expert in Social Networks.
Topics:
12:00 pm to 12:30 pm – Inauguratión Ourense Vinis Terrae.
12:30 pm to 13:30 pm – Commented tasting of the white wines awarded with «Acios de Oro» in the Tastings of Galicia 2020.
Organize: Axencia Galega de Calidade Alimentaria – AGACAL.
Collaborate: EVEGA – Estación de Viticultura e Enoloxía de Galicia.
Taster: Juan Carlos Vázquez Abal. EVEGA.
05:00 pm to 06:00 pm – Commented tasting of the white wines awarded with «Acios de Oro» in the Tastings of Galicia 2020.
Language: English.
Organize: Galician Agency for Food Quality – AGACAL.
Taster: Javier del Blanco. WSET 3, owner of Agrícola de Vinos la Portera, export manager of Cortijo de los Aguilares, Grandes Pagos winery and export of Pardevalles.
05:00 to 06:00 pm – Workshop: Digitization of experiences in wineries. How can technology help increase sales? (Hybrid format: online and face-to-face)
Albert Grau. CEO of Upwine Smart Tasting.
Argimiro Levoso. Expert consultant in wineries.
09:00 am to 2:00 pm – Workshop: skills and keys for the adaptation in the winemaking companies. Adapting to survive.
By: Julio López Nogueira. Political Sciences Degree. Managing of companies MBA.
Organize: EVEGA – Estación de Viticultura e Enoloxía de Galicia.
Topics:
Client: Where it is? Is it moving? Is it changing? What are the “new” necessities and priorities? How you can calculate the value equation?
Adapting our value proposal to the value equation.
Analysis of the competitive keys and the capacities or our companies in the different situations to detect and take advantage of the new alternatives and opportunities.
The HORECA channel, the food chain, the online channel and the digital marketing. The internationalization. The specialized shops. The touristic sector. The relation among the agents and the value chain.
11:00 am to 12:00 pm – Commented Tasting of the spirits and liqueurs awarded with «Potes de Oro y Plata» in Oficial Tastings of Galicia 2020.
Taster: Sonia Otero. Member of the traditional Galician spirits and licuors tasting Panel.
12:00 pm – Presentation of EVEGA Monographic No. 6: «The Mencía variety».
Organized by: EVEGA – Galician Viticulture and Winemaking Station.
Technical speaker: Luis Buitrón Barrios. President of the Spanish Federation of Oenology – FEAE.
12:30 pm to 01:30 pm Commented Tasting of the red wines awarded with «Acios de Oro» in Galician Tasting of Galicia 2020.
Organize: Axencia Galega de Calidade Alimentaria – AGACAL.
Collaborate: EVEGA – Estación de Viticultura e Enoloxíade Galicia.
Taster: Luis Buitrón Barrios. President of the Spanish Federation of Oenology – FEAE.
04:00 pm to 05:00 pm – Commented Tasting of the spirits and liqueurs awarded with «Potes de Oro y Plata» in Oficial Tastings of Galicia 2020.
Organize: CRIIXX Augardentes e Licores Tradicionais de Galicia.
Taster: Sonia Otero. Member of the traditional Galician spirits and licuors tasting Panel.
Language: English.
05:30 pm to 06:30 pm Commented Tasting of the red wines awarded with «Acios de Oro» in Galician Tasting of Galicia 2020.
Language: English.
Organized by: Galician Agency for Food Quality – AGACAL.
Taster: Javier del Blanco. WSET 3, owner of Agrícola de Vinos la Portera, export manager of Cortijo de los Aguilares, Grandes Pagos winery and export of Pardevalles.
10:00 to 12:30 – Training Day on Wine Marketing through Digital Channels. (Format: online / face-to-face)
Speaker: Javier del Blanco. Expert in Foreign Trade and Internationalization.
Program:
1. Marketing and diversification strategies in post-pandemic markets.
2.Benefits of designing a digital marketing strategy (context, past, present and future).
3. Digital marketing strategies (RRSS, Videos, Email, Streaming, Web, Online store, Blog, etc.).
4. Strategic specificities for the wine industry.
5. Conclusions.
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